Wireless carrier product offerings have evolved significantly over the years to let consumers personalize their selections based on individual needs and preferences. From offerings such as electronic devices, gaming hardware, accessories, entertainment services, streaming, insurance/protection, etc., the market has become increasingly complex and, in turn, can be challenging to effectively communicate to customers.
This evolution has empowered consumers with more choices, but also requires a new level of research and understanding which can be daunting for many. These complexities can create barriers between wireless carriers and younger consumers.
We want to know what you think about how wireless product offerings are communicated to consumers, what appeals or doesn’t appeal to Gen Z, and how we can do things differently!
1. How likely are you to purchase products (excluding mobile service) from your mobile carrier versus other retailers?
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- How do you learn about products offered by mobile carriers? (Think about how accessible the information is and what channels you receive information from.)
- What are the main points of comparison you use to decide where to purchase your products? Include reasoning as to why you may not choose to purchase from your mobile carrier.
Note: Products are defined as: electronic devices, gaming hardware, accessories, entertainment services, streaming , insurance/protection, etc.
2. How can mobile carriers improve marketing and awareness of products within their portfolio to stay competitive?
- What products or features of their products should mobile carriers emphasize (or not emphasize) and why? Think specifically about what will resonate with a Gen Z audience.
Note: Products are defined as: electronic devices, gaming hardware, accessories, entertainment services, streaming , insurance/protection, etc.
3. What other products or services would you like to see mobile carriers provide? Imagine what products or services would make you want to use a specific mobile carrier.
- How would you compare the products mobile carriers offer against products otherwise available in the market in terms of features, capabilities, accessibility, value, etc.- are they superior, the same, or inferior to competitor products?
- An example could be gaming hardware or accessories offered by a mobile provider vs a gaming company.
- Please explain your reasoning.
Note: Products are defined as: electronic devices, gaming hardware, accessories, entertainment services, streaming , insurance/protection, etc.
Awards:- $800
Deadline:- 25-07-2024
