Identify consumer needs for our new concentrated cleaner product

Fabuloso® is the number one bucket dilutable cleaner brand, all thanks to its unique combination of cleaning power with unmistakably uplifting and long-lasting fragrances. Every colorful pour from our Fabuloso® multi-purpose cleaners delivers a fresh scent that will last hours after use so your hard work doesn’t go unnoticed.

Multipurpose cleaners are great products to effectively clean your house or apartment and leave a long-lasting refreshing scent. To further unlock their power, we have developed a new multi-surface cleaner that is highly concentrated compared to our other offerings.

This product can be used directly on surfaces or diluted with water. It can be designed to come in a thicker gel form or in a liquid form. And, it is packaged in a smaller, more ergonomic bottle. A 12 oz. bottle of our concentrated product is equivalent to a 56 oz. bottle of our regular cleaner.

How can this cleaner do something better than other cleaners? What more can it do, vs. other cleaners? We are excited for your creative ideas that highlight how this product has an advantage over other cleaners!

NOTE – Do not include antibacterial or disinfecting claims in your submissions

1. What consumer needs would be better served with this concentrated cleaner compared to other liquid cleaner options?
   • Provide specific examples to explain how this product makes sense for the consumer needs you identify
   • What might persuade you to choose this type of a cleaner when making your own purchases
2. What would you highlight on the packaging to persuade consumers of the need to use this cleaner vs. other options?
3. What would you name this new concentrated cleaner?