Re-create Kinder Bueno’s visual identity to help connect with young adults!
Kinder Bueno is not just any chocolate bar; it’s an iconic treat that offers a delightful taste experience like no other. With its delicate milk chocolate coating, crispy wafer, smooth milky hazelnut filling, iconic shape, all beautifully drizzled with dark chocolate, Kinder Bueno is a superior and delicately crispy creamy chocolate snack for an indulgent yet lighthearted sensation in every bite.
Since Kinder Bueno first hit the shelves in Italy in 1990, it has captured the hearts of chocolate lovers worldwide. But times are changing and even the most beloved brands need to shake things up to stay relevant with their consumers and their tastes, especially those of young adults between 18 and 34 years old.
Currently, the Kinder Bueno packaging is crowded with many Kinder brand visual elements, making it hard to distinguish the Bueno sub-brand on store shelves. That is why they are calling for your creativity to help us refresh Kinder Bueno’s packaging design, making it eye-catching, reflective of the brand’s vibrant and positive personality, enhancing the appetite appeal (pleasure need state), and extending the Kinder journey into adulthood gain more relevance for young adults target.
Are you ready to embark on this journey with Kinder Bueno and help create a packaging design that resonates even more with young adult chocolate lovers?
- 1st place EUR 2000
- 2nd place EUR 1250
- 3rd place EUR 750
PLUS the creators of the top 60 accepted ideas will receive €30 each for their accepted idea (limited to a maximum of three ideas per creator).
