Lavazza is looking for two new table-top products that will be positioned in proximity to a coffee machine (OCS, office coffee system) within refreshment areas, meeting rooms, hotels etc. The two products are A) a docking station onto which the coffee machine and cups/mugs can be placed and which presents a closable compartment where coffee-related products can be stored (pods, sugar packs, disposable teaspoons, etc.) and B) an organizer, an element to be positioned next to the coffee machine and which is meant to contain a range of products related to coffee consumption (pods, sugar packs, disposable teaspoons, etc.).
Important: this brief is to be considered in conjunction with the Lavazza HORECA Experience Design contest brief. Ideally, the requested products for both contests can be designed as part of the same family and, as such, project proposals that display a continuity across both contests may be given preferential attention during the selection process.
For the correct realisation of your proposals, please keep the following guidelines into consideration:
General objectives of the new collections:
- Improving service products fitting per sub-brand
- Optimizing product functionality and rationalization
- Aligning products with principles of environmental sustainability
- Improving product cost-efficiency and usage flexibility
- Promoting product positioning within premium/luxury contexts
General functions and features of the new products:
Functionality and aesthetic
Products should be functional, simplifying actions that are commonly associated with their intended use. Furthermore, products should be easy to clean.
From an aesthetic perspective, products should be refined, recognizable, and equipped with small details and features that make them unique and iconic. Additionally, from a visual point of view, they should integrate seamlessly into the Lavazza ecosystem.
For some examples of visual branding as well as iconic elements to keep in mind, you can refer to the material files downloadable from the contest page. It is not allowed to add any graphics or graphic textures to product surfaces.
Professional look:
Products should have a professional look as they are meant for a target audience with an eye for details and aesthetic.
Circular economy:
Collections should incorporate concepts of circular economy, a production and consumption model that pays great attention to reducing the waste of natural resources.
Branding:
All products should have one or more elements/details that are easily customizable at industrial level based on the sub-brand they will be used for (see Product typology section). It should be possible, for example, to substitute/add an element with a particular shape and/or colour without completely altering the overall aesthetic of a product.
Nice-to-have: innovative solutions
In addition to the proposed collections, it is possible to submit an “out of the box” version of one or more products with additional and innovative functionalities, for instance, by adding accessories, digital elements etc.
Product typology:
- A) Docking Station: this should be a product where the coffee machine, cups/mugs etc. can be placed and which presents a closable compartment where coffee-related products can be stored (pods, sugar packs, disposable teaspoons, etc.).
The product is dedicated and should be easily adapted to the Lavazza brand and its sub-brands: Gran Cafè Paulista, Qualità Rossa, Qualità Oro, Crema e Gusto, ¡Tierra!.
The docking station should appear compact and be compatible with coffee machines of different sizes.
In terms of aesthetic, the product should look well-designed and in tune with the look of the coffee machines that it will be utilized with.
For more information pertaining to the coffee machines associated with the docking station, please check the material files downloadable from the contest page.
The docking station should be composed of:
- Closable compartment with internal sections that can be rearranged; a dedicated section for napkins should be included;
- External area where 2 cappuccino cups and 2 mugs can be placed, and large enough to allow for coffee preparation (adding milk, sugar…)
- External area that allows for enough frontal space to open the coffee machine and dispose of the exhausted pods.
Nice to have: possibility to add a communication area on the back of the docking station where communication materials (max. size A4), such as instruction booklets or sub-brand related materials, can be placed.
For more information pertaining to the products requested, and to learn about strengths and weaknesses of the current products, you can refer to the material files downloadable from the contest page.
- B) Organizer: this product consists of a main storing element accommodating smaller containers where products dedicated to coffee consumption will be stored. It should be positioned next to the coffee machine and it should be able to contain:
- 100 wooden stirrers
- 100 sugar packs
- 100 paper cups
Additionally, the product should include a dedicated area to accommodate a) one unit of firma box or b) a pod container with a suitable capacity to accomodate all the pods from a blue box (100 pieces), and which allows to store 3 types of pods separately. In case it is not possible to develop a solution that fits both options a and b, two separate solutions may be developed.The combined elements should be perceived as a “design composition”. For more information, you can refer to the material files downloadable from the contest page.
Nice to have: possibility to add a communication area on the back of the organizer where communication materials (max. size A4) dedicated to sub-brands can be placed.
The product should be designed for and easily adaptable to the Lavazza brand and all its sub-brands: Gran Cafè Paulista, Qualità Rossa, Qualità Oro, Crema e Gusto, ¡Tierra!.
The docking station should be modulable, compact and compatible with coffee machines of different sizes.
In terms of aesthetic, the product should look well-designed and in tune with the look of the coffee machines that it will be utilized with.
When designing this product, designers are required to consider the user experience and all the phases that inform the use of the product. Hygiene is a very important factor to keep in mind, which should translate into solutions that limit accidental contact with products and objects that are accessible by all users.
For more information pertaining to the coffee machines and coffee pods associated with the organizer, please check the material files downloadable from the contest page.
Materials: sustainable materials whose “green” nature is clearly recognizable are a must. As such, the use of finishings and other decorative elements that may conceal or compromise the communicated values should be avoided.
Materials should be food safe, easy to clean and remarkably durable.
Size: for detailed information on the size of the individual products, you can check the material files downloadable from the contest page.
Logo: it is required, by way of example, to add a logo on one of the visible surfaces of the products. The logo should not occupy the majority of the surface area for which it is intended. The required Lavazza logo is included in the material files downloadable from the contest page.
Deliverables: upload all images in order to present your projects in the best way possible. The images in the gallery (maximum 5) must have a proportion of 4:3; Allowed file formats: .jpg, .gif o .png; colours: RGB; max file size: 1MB.
Evaluation criteria: in the evaluation of your submissions the Sponsor will take into account the following criteria:
Functionality 5/5
Aesthetics 5/5
Sustainability 4/5
Technical feasibility 4/5
Compliance with brand 3/5
Awards:-
1°: €3000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 1800,00 = (one thousand eight hundred/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
Deadline:- 25-10-2021
