Mascot Design Contest for India Post

The Department of Posts, under the Ministry of Communications, Government of India, invites citizens to participate in the Mascot Design Contest for India Post through MyGov platform. The mascot will serve as the symbolic brand ambassador of India Post, reflecting its core values of trust, reliability, inclusivity, and digital innovation.

Objective of Mascot

1. To strengthen and modernize brand identity of India Post.
2. To create a distinctive and memorable visual identity aligned with the core values of India Post.
3. To enhance communication in promotional and outreach campaigns.
4. Communicate about product and services provided by India Post in an easy and engaging manner through a friendly, relatable, and appealing mascot.
5. Build an emotional connection with all age groups, especially youth and children.
6. To show India Post as modern, tech driven and customer centric organisation.
7. To reflect the spirit of service, security, and accessibility.

Eligibility

1. The contest is open to all the Indian Citizens of all age groups.
2. Each participant is permitted to submit only one entry. Multiple submissions from the same participant will not be entertained.
3. The contestant should have 100% ownership of the submitted name & design of the mascot.

Submission Requirement

1. The designs should be submitted through MyGov platform (https://innovateindia.mygov.in/). Submission through any other medium will not be considered.
2. The entry must be in high resolution and designs must be submitted in JPG, PNG or PDF format (minimum 300 DPI, with the resolution of minimum 1920×1080). File size should not exceed 10 MB.
3. The design must be submitted along with one name of mascot in any Indian language (with transliteration in English or Hindi language) and a brief concept note explaining concept, symbolism, and rationale behind both design and name of the mascot (in English or Hindi language).
4. The concept note should not be less than 150 words and more than 200 words.
5. Participants must ensure their profile details such as name, contact information, address are accurate and updated.
6. The contestant must submit editable source files/project file (AI/CDR/EPS/SVG format) within one week, as and when asked by the Department of Posts.
7. The name & design submitted must not have been previously published, submitted to other competitions or used for commercial purposes.
8. The design submitted must be original, manually created and does not violate any copyright or intellectual property regulations. Plagiarised or copied entries will be disqualified immediately.
9. Incomplete or non-conforming entries will not be evaluated.
10. The selected candidates must provide any Government ID Card, Pan Card and Account Details within one week as and when communicated by the Department of Posts. Failing to do so may result in disqualification.

Mascot Design and Name Guidelines

1. The mascot design must:
   • Reflect the ethos and mission of Department of Posts – trust, reliability, inclusivity, digital empowerment, Last mile connectivity and Dak Sewa Jan Sewa.
   • Be unique, original, and distinctive, avoiding resemblance to existing characters, mascots, or trademarks.
   • Be simple yet engaging and appealing to all demographics, including children, youth, and senior citizens.
   • Be suitable for deployment across multiple media: print, digital platforms, animation, merchandise, and large-scale branding.
   • Allow flexibility for adaptation into 3D, animated, or stylised formats in future.
2. The mascot name must:
   • Reflect the ethos and mission of Department of Posts – trust, reliability, inclusivity, digital empowerment, Last mile connectivity and Dak Sewa Jan Sewa.
   • Be unique, original, and distinctive, avoiding resemblance to existing characters, mascots, or trademarks.
   • Be simple yet engaging and appealing to all demographics, including children, youth, and senior citizens.
   • The name should be appropriate for use in official communication, branding, promotional materials and public outreach initiatives of the Department of Posts.
3. Entries must not contain illegal, offensive, political, objectionable or inappropriate content.
4. The design must not violate or infringe upon any third-party intellectual property, copyright, or trademark.
5. AI generated Mascot Designs are discouraged by the Department of Posts.
6. Plagiarised or copied entries will be disqualified immediately as and when such instances are identified by the Department of Posts.

Evaluation Process and Criteria

1. The evaluation of Mascot Design will be based on the following criteria:
   • Creativity, originality, and uniqueness (30%)
   • Alignment with Department of Posts values and objectives (25%)
   • Aesthetic appeal, simplicity, and universal relevance (25%)
   • Adaptability and scalability for diverse formats (20%)
2. The evaluation of Mascot name will be based on the following criteria:
   • Creativity, originality, and uniqueness (30%)
   • Alignment with Department of Posts values and objectives (25%)
   • Simplicity, Clarity and ease of pronunciation (25%)
   • Ease of use across various platforms and languages (20%)
3. The decision of the Department of Posts shall be final and binding and no requests for re-evaluation will be entertained. Further no notifications will be given to the rejected participants.

Awards:-

1. All the selected entries for Mascot Creative will be eligible for gratification as under:
   • First prize (Winning Entry): INR 75,000/- and Certificate
   • Second prize: INR 50,000/- and Certificate
   • Third prize: INR 25,000/- and Certificate
2. All the selected entries for Mascot Name will be eligible for gratification as under:
   • First prize (Winning Entry): INR 25,000/- and Certificate
   • Second prize: INR 15,000/- and Certificate
   • Third prize: INR 10,000/- and Certificate
3. Payment to the winner will be made through electronic mode for which the necessary bank details will be taken after the declaration of winner of the contest.

Deadline:- 15-08-2026

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