My Tap My Pride – Story of Freedom Selfie Video Contest

To further improve the quality of life and enhance ease of living in rural areas, the Hon’ble Prime Minister announced the Jal Jeevan Mission (JJM) – Har Ghar Jal on 15th August 2019. The mission aims to ensure assured tap water supply to every rural household in the country.

Since its launch, the Jal Jeevan Mission has been implemented in partnership with States and Union Territories. In just five years, over 15 crore rural households have received access to clean tap water at their homes.

The Har Ghar Jal programme is focused on assured service delivery — providing potable tap water not only to every home but also to public institutions like schools, Anganwadi Centres (AWCs), ashramshalas, Primary and Community Health Centres (PHC/CHC), community and wellness centres, Gram Panchayat buildings, etc. Additionally, the mission emphasizes building the capacity of local village communities to ensure long-term drinking water security.

To extend the impact of this life-changing initiative, the “My Tap, My Pride – Story of Freedom Selfie Video Contest” is being organized across India by the National Jal Jeevan Mission, under the Department of Drinking Water & Sanitation, Ministry of Jal Shakti, Government of India.

As part of this contest, individuals, groups, or villagers can participate by sharing their story of freedom through a photo or video with their tap connection provided under the Jal Jeevan Mission: Har Ghar Jal programme.

Eligibility

This contest is open to all Indian nationals registered on MyGov, with no age restriction.

Participants are invited to capture a selfie (photo) or create a short video using their household tap water connection, in the most creative and expressive way possible. The theme is to showcase the “Story of Freedom with Tap and Water” under the Jal Jeevan Mission (JJM).

Participants may also choose to share a short video highlighting the benefits received from tap water at home, and how it has contributed to ease of living, health, and hygiene.

Let your story flow – just like water – and inspire others with your pride in this transformation.

Participation Guidelines

Participants are required to share photographs or selfies with the tap water connection provided under the Jal Jeevan Mission: Har Ghar Jal in their home or village.

Camera Requirements

• Any camera can be used, including mobile phone cameras.

Supported File Formats

• Images: jpg, jpeg, png
• Write up: PDF
• Link of Videos (with public view access)

Upload Limit

• File size must be less than 5 MB (for both images and videos).
• For video entries, participants must submit the link of the video with a public-access view (e.g., Google Drive or similar platforms).

Technical Parameters

Images/videos should be of good quality and adhere to the supported formats and size limit.

• A one-line description must accompany each image, written in Hindi or English.
  Note: Submissions without a description will be disqualified.
• Entries must not include:
  • Borders
  • Logos
  • Watermarks
  • Identifying marks
  • Any other visible references

Editing Rules

• Permitted
  • Basic edits such as color enhancement, use of filters, and cropping are allowed, as long as they do not compromise the authenticity of the image.

• Not Permitted:
  • Advanced editing that creates illusions, manipulations, or removes/adds significant elements is strictly prohibited.
  • Entries generated entirely through Artificial Intelligence (AI) tools and softwares will be disqualified.

Theme

Participants are encouraged to click a selfie or shoot a video in the most creative way possible, showcasing the story of freedom associated with the tap water connection provided under the Jal Jeevan Mission (JJM). Entries should express gratitude to the Government of India for providing safe and reliable tap water at home, improving ease of living and health outcomes.

Awards:-

Note:

• The above-mentioned prizes will be awarded per selected entry, regardless of whether the entry is submitted by an individual, group, family, or any other user group.
• Each selected entry will be counted as one entry only, and the prize amount will be awarded to the user who submitted/uploaded the entry on the MyGov platform.
• No requests for re-evaluation of entries will be entertained under any circumstances.
• The decision of the Evaluation Committee will be final and binding on all participants.
• At any stage of the evaluation, if an entry is found to be in violation of the contest guidelines, it will be disqualified without any prior intimation

Deadline:- 31-12-2025

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