The Next in Naturals QuickFire Challenge focusing on Children’s Wellness invites innovators to submit potential new form ingestible innovations and/or vehicles of delivery for children’s wellness products that utilize ingredients inspired by nature.
Parents and caregivers often take a proactive rather than reactive approach to their whole family’s health and wellness needs. To meet the needs of families, consumer products continue to strive to make health and wellness fun for children.
Making the appropriate health supplements more accessible to children can help support their overall wellness. For our youngest family members, making healthy choices can take some convincing, and so, delivery via product formation innovation may be key. For example, gummy vitamins can help to maintain good health, support a healthy diet, and offer a solution to consumers who have difficulty swallowing pills. The next innovative approach to pediatric wellness could help more children and families adopt healthy habits.
The innovator(s) with the best idea(s) will receive up to $50,000 in grant funding, one year of residency at an available JLABS, and mentorship from the Johnson& Johnson Family of Companies.
We know that children can benefit from vitamins and minerals as well as healthy diets and that quality healthcare outcomes depend upon adherence to recommended diet and supplement regimens. By aiming to improve delivery of wellness products, we hope to improve compliance and ultimately lead to better health and wellness outcomes for consumers.
We encourage innovators to submit ideas for the Children’s Wellness category that are inspired by nature and supported by scientific data. Examples of Children’s Wellness categories include but are not limited to vitamins, digestive health, probiotics, immunity, emotional health, and sleep.
Ideas should either:
- Contain unique forms as compared to what is already available on the market today or
- Utilize novel delivery methods designed for children
Submissions backed by non-confidential pre-clinical/ clinical data are preferred but not required (could be references to existing literature).
We’re interested in the potential to bring innovation to the Children’s Wellness category with new form innovation and/or delivery methods. Examples of Children’s Wellness categories include vitamins, digestive health, probiotics, immunity, emotional health, and sleep.
Evidence-based potential solutions will be evaluated by a panel of reviewers and judges on their ability to meet the following criteria:
- Inspired by nature
- Differentiating science, ingredients, forms, or ingested delivery methods vs. current portfolio and competitive offerings in the marketplace
- Quality & feasibility of technology
- Preferably supported by nonconfidential pre-clinical or clinical data (could be references to existing literature)
- Team credibility & capabilities
- Clarity of plan (milestones & defined go/no go decisions)
Ingredients and vehicles for delivery that are backed by non-confidential pre-clinical / clinical data are preferred but not required (could be references to existing literature). Product should be available for commercialization in existing retail channels within 6-18 months.
Awards:- Up to $50,000 in grant funding
One year of residency at an available JLABS with the use of a bench, workstation, and access to the JLABS global ecosystem
Mentorship from the Johnson & Johnson Family of Companies