Nissan Thoughtful Car Experience Competition

You challenge is to create an exciting and unique `thoughtful car` experience to embody the atmosphere of “omotenashi” whilst being in a car.

Riding a car can be full of enjoyable moments as you discover the scenery, explore new places while going on vacation, enjoy the company or simply just the driving itself.

On the other hand, the drive can turn into a stressful experience due to traffic, long tiring journeys, bad weather conditions, distractions, or kids getting bored / annoyed.

We feel there is an opportunity on every ride to create an enjoyable moment when being on the road or just being in the car! How? By turning anxious feelings into happy, comfortable, or relieved emotions or by making pleasant moments even more enjoyable experiences!

Nissan is a brand with おもてなし also called “omotenashi” (term for Japanese hospitality) in its DNA which refers to more than just a welcoming environment. It refers to the traditional definition of “omotenashi” meaning offering more than what is expected at a certain time and at a certain place and is offered just for you. The “omotenashi” experience incorporates the feeling that your every need and desire is satisfied, even before you can think of them.

For more information on ‘omotenashi’ click and read the information via the following link: https://www.nissan.in/experience-nissan/lifestyle/japanese-hospitality.html

As a brand making cars through a fundamentally Japanese approach, Nissan wants to ensure that drivers and passengers can experience the atmosphere of ‘omotenashi’ by creating a thoughtful car that is able to address needs even before people could think of them. Can you help them?

Imagine that you are driving a car or are a passenger in a car. What would be the experience offered by the car that would go beyond your expectations, make you feel you’re enjoying every moment during the ride and after which you would feel like saying `thank you` to the car?

Your idea can be related to any of the following key elements of experiencing extreme hospitality when being in a car:

How to create the atmosphere of “omotenashi” (term for Japanese hospitality) for driver and/or passengers in Nissan cars.
Create a thoughtful experience which will anticipate the needs of people adapted to the situation with the right timing.
Think of a solution that makes every moment (more) enjoyable during a car ride and how that solution goes beyond people’s expectations.

When submitting your ideas, we would like you to focus on answering three key questions:

What is the main benefit from your idea that helps people to enjoy their care ride or embodies Japanese hospitality when being in a car?
How it will help to create enjoyable moments from stressful situations and to make enjoyable moments even more enjoyable while driving or using a car?
What makes your idea different in comparison with other products/services in the current market that also have an ‘omotenashi’-like feeling of extreme hospitality and attentiveness?

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