Create a social media post to communicate complex sustainability science into a relevant and easy to understand message for time pressed parents.
Pampers is the biggest brand of baby diapers globally. Pampers purpose is to provide happy healthy development for babies whilst being an uplifting ally for parents in the first couple of years of babies’ lives. Pampers diapers are widely regarded to provide many superior benefits to parents and baby such as absorbency, leakage protection, skin protection, freedom of movement and so on.
However, all disposable diapers (including Pampers) come with an environmental cost. They create a lot of waste which ends up in landfill. Most of the environmental impact comes from the raw materials used in production of the diapers and much of the diapers’ weight is made of plastic polymers which don’t biodegrade easily and don’t get recycled. (Explainer: What is a polymer? (cosmosmagazine.com).
It is important to note that while raw materials (i.e. the products that go into the making of the diapers) contribute to approximately two thirds of the environmental impact of diapers, parents don’t see this, and their focus is on their own disposal of the product once it’s been used, and as such, “waste” is their biggest eco concern.
Your challenge is to create a simple visual that communicates the efforts that Pampers have gone through to reduce the environmental impact of their diapers in a relevant and easy to understand message that can be used on a social media aimed at time pressed parents.
#1 Prize €2,500
#2 Prize €1,500
#3 Prize €500