Reckitt is on a mission to create a fairer society and a healthier planet. Every day, in everything they do, their purpose is to protect, heal and nurture in the pursuit of a cleaner, healthier world. The aim is for sustainable growth.
To tell this story of transformation Reckitt is calling on creators worldwide to produce authentic images that capture the moments where we are positively impacting our planet to create a cleaner, healthier world. For this brief, we would like you to capture photographic stills or GIFs that highlight these moments. It could be a photograph of a mother and daughter cleaning up plastic on a beach (as shown on the right) or sustainable energy sources (see wind farm below). We want dynamic, energetic, and impactful imagery submitted with a description outlining your inspiration and how your image shows a positive action for our planet.
A minimum of four pieces will be selected by a panel of judges at the 2021 United Nations Climate Change Conference, known as COP26. Each creator will receive £3,000 for their work and assign full ownership to the brand. The chosen pieces will be featured at the COP26 event starting in October and used across the Reckitt social media and digital channels. COP26 will bring people together from communities, companies, campaigns and governments all over the world, to build essential action to combat climate change. It will consider global policies and everyday actions. Every organisation and every person can play their part in safeguarding the health of the planet. The selected work has potential to be featured for OOH and print marketing, across Reckitt sites and in research, development, and manufacturing materials.
Reckitt exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege. Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in Hygiene, Health and Nutrition, including Nurofen, Strepsils, Gaviscon, Durex, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Finish, Vanish, Air Wick and more.
Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do, and build shared success with all our partners.
From the global market a minimum of four pieces of work will be chosen by Reckitt as Selected Creators. Each creator will:
- Receive £3,000 for their final image, assigning full ownership to the brand.
- Potentially have their work featured at COP26, The 26th United Nations Climate Change Conference. It is scheduled to be held in the city of Glasgow, Scotland from October 31st, 2021 to November 12th, 2021.
- Potentially have their work used across Reckitt’s social and digital channels including Reckitt.com. As well as OOH, in print, across Reckitt sites globally and in research, development, and manufacturing materials.