PepsiCo is famous for its many brands and products in both snack foods and beverages. From Doritos & Cheetos to Gatorade & Quaker Oats, there are thousands of choices that satisfy & delight consumers from all over the world.
We are interested in ideas for new types of frozen snacks that could incorporate PepsiCo brands or products as part of the appeal to consumers. Additionally, we want to know how the packaging for this new frozen snack could help it stand out. Here are some things to keep in mind when coming up with your idea:
- Your frozen snack idea can be sweet or savory
- Your idea can take existing non-frozen snacks and create a new frozen version, OR be something entirely new
Additionally, your idea should follow these constraints:
- Your idea must incorporate PepsiCo foods somehow o You can explore different PepsiCo products HERE
- Your snack idea should not require elaborate steps in the preparation process in order to be enjoyed. The process of taking the product from the packaging and enjoying it should be simple. However, it’s fine if your idea needs to be thawed as part of the preparation process
- DON’T include ideas for obvious frozen snacks like ice cream, frozen pizza, etc. Be creative!
Deliverables
1) Propose a new frozen snack to delight our consumers
- Specify how PepsiCo foods are incorporated into your idea
2) Describe the packaging for your product idea
- What about your packaging would stand out compared to other frozen snacks?
- If helpful, include an artistic rendering showing what you think the packaging could look like
- How does the packaging encourage portion control?
Awards:- $1,600
Deadline:- 12-12-2024
