We’re looking to explore the future of haircare in this Mindsumo challenge. What will the haircare experience look like by the year 2030? What haircare solutions will you want to use in years to come?
With technology evolving all around us, it’s safe to assume the products and services we know today will be very different by the year 2030. Advances such as Artificial Intelligence, 5G, Internet of Things sensors, and Artificial Reality/Virtual Reality are just a few technologies changing life as we know it.
If you are interested to design for Gen-Z consumers, we want to hear your breakthrough ideas! We want you to consider the entire category of haircare. Brainstorm around the product itself, the application of the product, the way a customer will interact with the product in order to purchase and so on… Are there smart devices or applications you envision? Data mechanics? Other technological solutions that will reinvent the haircare experience?
Tell us about your breakthrough idea for the future of haircare in 2030 for Gen-Z. Specifically, address either/all the following:
How would you revolutionize the haircare experience from cleaning/styling today to new experiences/benefits (e.g. mood-lifting/self expressing/sensorial/social)?
How do you re-imagine the role of haircare in daily life? What do haircare routines look like in 2030?
How will consumers express their unique identities across virtual and physical worlds with their hair?
What role will technology play in your haircare solution? Will there be new services/system? Smart devices? Data mechanics? AR/VR? AI?
Submit a 3 to 5 minute video, PowerPoint presentation, or an original drawing/visual that supports your idea. We want to see your ideas! (Please note: If you are uploading a video, please upload the video to YouTube first, then include the YouTube link in your submission for ease of upload and access!)
Special Note: Winning solutions must include a short video, PowerPoint presentation, or an original drawing/visual. We want to see your ideas in addition to text responses. Your video, presentation or visual must be 100% original!
In your submissions, it must cover the following key aspects:
Problem/Pain point that you’re solving
Your Idea & its value Proposition (what benefit does this idea brings?)
How it works (can be a prototype, a video, a sketch, an illustrative diagram etc)
Business Model (How do you think it can make money with?)
Go to Market Strategies (how do you want to market the solution?)
Submissions will be reviewed & judged by Procter & Gamble Vice Presidents by Innovation/Tech/Impact/Disruptive Index.
Presentations will be evaluated by each Criteria on a 1 – 10 scale. All criteria are equally weighted (1/3).
Innovativeness – How innovative / creative / unique is the idea? Is there novelty applied to solve the problem?
Technical awesomeness – How technically sophisticated / advanced / elegant was the solution?
Impact – How impactful is the idea? Can it impact lives in a significant way? Is there a real business potential?
Disruptiveness – How disruptive is the idea towards the haircare industry? Will it enable new growth?
Total worth $11,000 USD
- 1st Prize: USD$ 6,000
- 2nd Prize: USD$ 3,500
- 3rd Prize: USD$ 1,500
Winners will be awarded with online cash prize. It will be transacted from MindSumo to the Winners directly via PayPal in $USD currency. For ideas with potential, organizing company might reach out to engage for further exploration.