New new idea contest on desall.com: Sbabam and Desall invite you to design a new toy aimed at generating a surprise effect thanks to transformation features or other special characteristics of the product.
Sbabam is looking for concepts for a new toy, whose distinctive feature is the surprise effect generated during the game phases. The surprise effect may be generated by a transformation, by particular characteristics of the toy or by the type of interaction expected. The transformation can be mechanical, physical or chemical and can take place only once or be repeated during the game phases. The mechanisms dedicated to making the game dynamic and unique, as well as any electronics dedicated to interactivity, must be as simple as possible, with basic actions to be performed. For some examples, see the Reference products paragraph.
For the correct realisation of your proposals, please take into consideration the following guidelines:
Product typology
You are invited to design a new toy with a surprise effect. There are no particular constraints relating to the type of toy requested.
The product can be a single toy, a system made up of several elements, a group of collectibles, a malleable material, etc.
The product packaging may be an element involved in the creation of the surprise effect and can be an integral part of the toy.
Style
The product should feature excellent aesthetics that is suitable for the toy sector. The toy may be associated with third-party brand licenses. For some examples and color indications, see the Reference products paragraph.
Dimensions
The toy will be sold on newsstands, which means that the product should be small in size at the time of purchase. For some examples, see the Reference products paragraph.
Materials
Traditional materials are allowed: plastics, polymers (slime, sand), fabrics (stuffed animals), paper, etc… and possibly new materials, or new applications of materials used in other sectors that may be consistent with requirements of transformability, dynamism and interaction.
Materials unsuitable for industrial production and the toy sector are not allowed.
The use of electronic parts is allowed but they must be very small and support simple interactions.
Production cost
You are invited to propose toys with the lowest possible production cost.
Target user
The toy caters to boys and girls from 2 to 12 years old. The single toy will not have to cover the entire range but can be positioned at your choice within this target.
Context of use
The new toy may be utilized indoor and outdoor (toys designed for the summer period are also included).
Deliverables
Upload detailed descriptions and a series of images to best present your projects. The images visible in the gallery (maximum 5) must have an aspect ratio of 4:3; accepted file formats: .jpg, .gif or .png; color mode: RGB; maximum single file size: 1MB. During the upload phase of the project, you are invited to upload a .zip archive containing the 3D files and high-resolution images of the proposals via the dedicated field. Maximum size of the .zip file: 100MB
Evaluation criteria
In the evaluation of your submissions the Sponsor will take into account the following criteria:
Innovation 5/5
Technical feasibility 5/5
Aesthetics 4/5
Usability 4/5
Economic sustainability 3/5
Language
English – Desall is an international community, and as such all submitted texts (abstract, description, tags, ecc.) should be written in English.
Awards:-
1°: €5000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
Extra Award (option right fee)
€2000
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of €2000 for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more information, please login and read the Contest Agreement from the upload page. For questions about the brief please use the have a question button or write to [email protected]
Deadline:- 14-09-2022
