SEEN Haircare, the Harvard-dermatologist-developed, award-winning, science-backed beauty brand, has expanded its expertise into acne care with SEEN’s UNSEEN™ Pimple Patch. Ultra-thin, nearly invisible, and gentle enough for sensitive skin, SEEN’s UNSEEN™ Pimple Patch represents the next generation of blemish stickers designed to support skin confidence without irritation or harsh ingredients.
The opportunity? Help SEEN win the hearts of Gen Z consumers across the United States, a market where trends are shaped by campus culture, creator communities, retail discovery, and hyper-online conversations about skin, self-expression, and realness. Competitors like Starface, Hero, and Peace Out each have recognizable aesthetics, but SEEN brings a unique blend of dermatologist-developed credibility, quiet confidence, and subtle design that speaks to the U.S. Gen Z’s desire for authenticity and expert-backed products that feel good to use.
Your mission: Develop the most compelling U.S.-focused positioning, campaign concept, partnership strategy, and scrappy guerrilla activation that introduces SEEN’s UNSEEN™ Pimple Patch to this demographic in a way that feels culturally relevant, emotionally resonant, and creatively differentiated. The goal is to make SEEN’s UNSEEN™ Pimple Patch a viral sensation in challenging the existing heavyweight market leaders.
Note: Submissions should not include medical claims and should avoid negative comparisons. Instead, focus on insight-driven storytelling and experiences that highlight SEEN’s UNSEEN™ Pimple Patch’s warm, empowering, and inclusive brand voice.
Awards:- $1,600
Deadline:- 11-12-2025
