OTT platforms such as Netflix, Amazon Prime, Hulu, HBO Now, etc., have become popular over the years, and the pandemic has fueled people’s digital viewing intake. Due to the convenience factor and the pandemic, people have started to prefer watching movies at home instead of going to movie theaters. We want you to reimage the big-screen movie experience and help us regain its popularity.
Please answer the following:
- Which do you prefer – movie theaters or watching movies at home? Please explain why.
- What is the future of movie theaters?
- What perks can we include to make people come back to movie theaters?
- What unique business model can movie theaters adopt? Think of unique pricing strategies, marketing strategies, etc.
- Meets Deliverables