We are a global leader in writing utensils and supplies on a journey of continuous improvement & Innovation. The digital world is here and we are striving as a company to be at the forefront of creation. We’re looking for the next big idea to change the way our products and our customers engage with their writing utensils. Gone are the days of taking notes with a simple pen and paper. As writing utensils evolve to fit a digital world, we want to make sure we’re creating products that truly meet the needs of consumers.
We want your idea for the next digital pen to take the world by storm and bridge the gap behind digital and physical writing.
Please answer the following questions:
1) Propose an idea for a new digital pen product
- What will your digital pen idea look like?
- Please include mock-ups/ drawings/ renderings
2) Thinking about the instrument itself, what features will it have?
- How will these features make your digital pen idea different from what’s available today?
3) Think about the software used with your digital pen, what features will it offer?
- How would these features enhance your analog (physical) writing?
- How would these features enhance your digital writing?
4) Explain how this pen could work seamlessly across digital and analog (physical writing) activities.
- What benefits would it offer that you can’t get from just digital and/or analog today?
- 1-10 Scale