The demand for men’s skincare products has grown substantially over the past few years, with a total spend that increased 8% in 2019. We aim to further disrupt this industry and expand the men’s skincare market with groundbreaking products that will uniquely appeal to and meet the needs of male consumers. Currently, one of our focus areas has been ingrown hair, which can be a pesky and even painful skincare issue for many men. What product should exist to address the problem of ingrown hair and razor bumps? Looking beyond ingrown hair, what new skincare products do men want and need?