New product design contest on Desall.com: Clementoni and Desall invite you to submit new ideas aimed at further developing and expanding the Soft Clemmy offer, a product range that revolves around soft, hygienic and washable blocks.
Everything began with the visionary spirit of Mario Clementoni, our founder. He was the first to understand the immense power of play and its ability to capture children’s interest, create happy memories and get them to learn while they have fun. Firmly anchored by vigorous roots, we have pushed ahead and grown strong over time. We have progressed without ever betraying our own identity. Our sense of commitment has always driven us forward and helped us to stay passionate and enthusiastic about what we do – because getting children of all ages to engage in play is the best job in the world. Today more than ever, we believe in the importance of playtime because it leaves an indelible stamp that stays with us for the rest of our lives, coming to mind when we cast our thoughts back to childhood. We accompany adults and children through the growth process with entertaining experiences and amazing games that spark a sense of marvel, curiosity, surprise and amusement in just the right doses. Clementoni – Every world you can imagine.
Clementoni is looking for new ideas aimed at further developing and expanding the Soft Clemmy product range offer. Participants are invited to submit projects that highlight the defining characteristics of the range.
Soft Clemmy consists of a range of products centred on blocks made of an innovative plastic material patented by Clementoni, which is 100% soft, hygienic, perfumed, washable, and which has been tested for safety in case of contact with the child’s mouth, and that can be thrown and stepped on without risk.
The Soft Clemmy blocks are designed to help 6 to 36-month-old toddlers familiarize with the world of building toys in a safe, autonomous and age-appropriate manner, accompanying them along every step of their play journey.
Out of the Clementoni infant line, the Soft Clemmy block stands out for being “open mind & open end”, stimulating creativity by means of an exploration that can be defined as:
- autonomous – parental help while playing becomes optional
- free – no play patterns to reproduce, every action is part of a spontaneous playing experience
- safe – soft materials that can be can be put in the mouth safely
- pro–active – toddlers start the play experience themselves
- suitable for younger toddlers – no risk of toddlers hurting themselves
For the correct realisation of your proposals, please take into consideration the following guidelines:
Product typology: you’re invited to design a toy kit composed of the Soft Clemmy blocks (or the material they’re made of) and a set of additional elements. These elements should increase the number of applications of the block and reinforce its distinctive characteristics. By virtue of the specific soft material that informs the block, in particular, the additional elements should thus offer an opportunity for developing new modalities of sensorial stimulation.
It’s the sensorial nature of the Soft Clemmy play concept, in fact, that holds the greatest potential for the range, as the “Sensory Car” and “Touch, Crawl and Play – Sensory Path” kits have already successfully proved, and which Clementoni wishes to devise to stimulate children’s tactile perception, observation and manual skills.
The Soft Clemmy range is unique in its kind, and the toy kit you are requested to design shall be equally unique and original. It is of utmost importance for Clementoni that proposals are not limited to a single play idea. Instead, you are expected to suggest a comprehensive vision, and identify a clear trajectory and expansion of the current range.
Furthermore, when creating your proposal, you should pay great attention to both the type of interaction developed by the toddler, and the design quality of the kit and its components. You can check out the inspiration section of the contest to view example products that are currently on the market.
Notes on product use: the toddler should be able to utilize the toy autonomously, without the help of an adult. It is desirable that the envisioned solution can accompany the toddler during their development, adapting to the various steps along their play journey. To learn more about the stages of child development, you can refer to the image Child-development-stages.png included in the Material Files downloadable from the contest page.
You’re invited to read Amazon reviews for the Soft Clemmy range and to observe carefully the images attached by users so as to better understand how clients perceive the value proposition of the range as well as how toddlers utilize the products.