OIDP invites participants to share effective evidence-based strategies that will increase donations through sustainable, community driven approaches. Participants may focus on blood or plasma or both.
When Congress passed the CARES Act, it called for HHS to undertake a national communications campaign to promote blood and plasma donations to address the severe and, in some ways, novel shortages of both blood and plasma that occurred during the COVID-19 pandemic. To ensure that the U.S. has a steady, sustainable, ongoing supply of blood and plasma for years to come, OIDP is launching the Giving = Living campaign. The goal of the campaign is to encourage Americans to donate blood and plasma regularly and to increase diversity in the supply.
Formative research shows that several key barriers exist when it comes to donation, which this challenge can help address:
· A lack of understanding about eligibility and the donation process
· A negative first donation experience
· Perceived inconvenience
· Mistrust of the healthcare system
Successful submissions will:
· Provide innovative, community-driven solutions for increasing the blood and/or plasma supply in the short-term.
· Offer solutions to address sustainability to help create a steady, ongoing supply in the long-term.
· Meaningfully involve a range of stakeholders so that innovations are community-led.
· Deliver solutions that drive donations among diverse populations of donors, specifically in Black and Latino communities.