SYFY is the Alpha and the Omega of genre. They’ve got everything from cyberpunk sci-fi to futuristic fantasy and the boldest, bloodiest horror films you’ve ever seen. Superheroes, cyborgs, monsters, mashups, crossovers, comics – whoever you are, whatever genre you dig, SYFY’s got you. Every month, SYFY partners with different genre fans who work as artists, animators, designers, and directors, and gives them an opportunity to express their own love of genre in different ways, with an artistic and incredibly cool TV spot.
Hispanic Heritage Month is September 15th through October 15th, and for this project, SYFY wants to spotlight Hispanic and Latinx animators who can produce a short video vignette that tells a story that celebrates and amplifies the Hispanic and Latinx experience in genre content, or that pays homage to its powerful influence on pop culture and genre content. Think about the classic visuals and scenes, the stylistic and storytelling archetypes, the great characters and relationships, or what went into making them happen and how great Hispanic and Latinx creators brought their visions to life.
Connect Hispanic and Latinx culture and stories to genres like sci-fi, fantasy, comic books, and horror, and give that story your own unique spin. There are a ton of different cultures and subcultures within the Hispanic and Latinx communities, so we encourage you to create something that really feels like a reflection of who you are, where you come from, and what you want to see. All great genre stories are rooted in our humanity and who we are as people. What is unique about the Hispanic and Latinx experience or its influence on genre content? If your story is more personal, think about using classic genre tropes and character types as a way to illustrate it – SYFY is open to any animated creative direction.
For your pitch, we’d recommend you show off your past work, and then submit several different narrative ideas for your video. If you’re greenlit by SYFY, we’ll work with you to develop ONE of your ideas during the pre-production process. SYFY’s open to ideas that use voiceover, narration, or visual text to help to tell your story, but we aren’t looking for live-action executions. As a reminder, all work MUST be original, and should NOT include or reference existing IP or characters.
SYFY is looking to greenlight 3 pitches total, so if you know someone that you think would be perfect for this, use the ‘Invite A Friend’ section on our referrals page, and generate a referral code. If your referral creates a new Tongal account using your unique code, when they receive their first Tongal greenlight, you’ll automatically receive $100. This referral fee is valid for any project – even if they don’t get this one. Check it out.
- One :15, :20, or :30 video (16×9, 1×1)
- Your video should be 16×9, but the action should be framed so it can be cropped for 1×1. If you prefer not to have your video cropped, you may deliver a second version designed for 1×1.
EXPOSURE: Videos will air on SYFY and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.
TARGET AUDIENCE: Adult fans of genre content.
- Celebratory, nostalgic, magical, reverent, mysterious – really, any tone can work!
- SYFY wants to amplify storytellers of Hispanic & Latinx heritage, with a uniquely genre spin, and while there’s a wide range of topics you can choose to explore in that theme, the overall tone of the video should be respectful and thought-provoking.
- This is NOT a SYFY logo video. If you’re familiar with this initiative, you know that we typically ask to integrate the SYFY logo in some way, but that’s NOT the case this time around, so don’t worry about it.
- This project is specifically geared for Hispanic and Latinx artists, animators, designers, editors, and filmmakers. They’ll check out 2D animation, stop-motion animation, claymation, creative motion graphics, mixed media, etc. 3D animation is acceptable, but NOT live action, and we understand that hyperrealistic VFX work is difficult given the timeline and budget, so you must show that you can execute within these parameters. If it helps to tell the story, you can add voiceover, narration, or visual text to your video as well.
- The final 3 seconds of your video should resolve on a simple, uncluttered frame (with minimal motion) because SYFY needs room to incorporate additional center-frame graphics that will be added after you deliver. That means the “narrative” of your video should resolve at the end of the :12, :17, or :27 mark, and the final seconds should be a cleaner frame that’s related to your video, but not necessarily a part of the narrative.
- All work MUST be original and should NOT include or reference existing IP or characters. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of any existing properties.
- “Genre” refers to science fiction, fantasy, superheroes, comic books, and horror, but it can be anything that falls under those categories, including something that combines more than one. Think about sub-genres too – science-fiction and horror include a ton of different styles and variations – and how genres have evolved over time and in different mediums.
- AVOID graphically violent or sexual images, or overtly political subject matter.