Keeping people’s attention on your business is going to be time-consuming. However, once systems such as those mentioned below are in place, you may find that it all starts to run like clockwork. This can be made even more so with the help of certain professionals that specialize in some of the different areas that will be touched on.
#1 Go big when launching products
Don’t just think big when launching a product, you need to go big. Draw as much attention as you possibly can, and build excitement and anticipation in your customer base and your target market. There are some very easy ways of making a big splash when you’re launching products and the ones listed below are just a couple:
Countdown techniques – use countdown techniques to provide tension and build interest. Of course, you can do this by releasing emails or text messages to your current and previous customers. But you can also use tools such as social media to reach people who aren’t yet connected to your business.
Provide teasers – provide teasers that announce small details of products that are soon coming to whet customers’ appetites and get them ready for the release date or better still for the big countdown. This can work especially well if the first batch has extra features to make them limited editions.
#2 Promote your business with giveaways
You could, indeed, use corporate gifts to promote your business. This can be done in a way that encourages new customers to shop with you, for instance, ‘with your first order you’ll receive …’ or can be used in conjunction with customer referrals.
As always, your corporate gifts will have to be good quality and something that’s considered desirable to the people that you’re either trying to attract to your business or people that you already sell to. There’s a wide range of different high-quality products available from businesses such as the corporate gifts by Anthem Branding for you to peruse with your promotional goals in mind.
To use these items to their fullest attention-capturing capabilities, you must put your brand on them whether this is your business name or logo, and ensure that it’s easily readable but won’t make the items any less desirable or useable to those who receive them.
#3 Generate how-to videos for your website and social media outlets
‘How to’ videos are most certainly popular, especially when they’re showing tasks that can’t be performed by everyone or come under the category of ‘I didn’t know that was how it was done’. If for instance, you’re running a manufacturing business, tasks that are mundane or run of the mill to you, can be educational or fascinating to those who’ve aren’t familiar with this sector.
Therefore, making videos of your machines completing certain tasks, or your skilled employees working on a product from start to finish, could inspire interested audiences to watch and seek out more of the same. Updating your website with different videos from time to time could drive interested parties from your social media videos toward your website as well as provide your business with plenty of attention and keep it very much within the public arena.
