Design an innovative waterless or water reduced body care product for NIVEA which is also convenient to use!
NIVEA is the number one global skin care brand in the world. The first body care from NIVEA was launched in 1963. Since then NIVEA Body launched many innovative products that moisturise and take care of the skin as well as provide that special ‘me-moment’ to consumers allowing them to re-connect with themselves.
The most used body care product format is a body lotion/body milk that is usually used right after shower or bath and applied with hands on the clean skin.
Today NIVEA Body has a new challenge for you!
NIVEA is looking into the next step: water-less/ water-reduced body care. In essence, almost all body care products have a large amount of water in them. As this also has some disadvantages, NIVEA is searching for alternatives with much less or no water in the products.
Some examples of a waterless or water reduced products can be a powder, to sprinkle on wet skin, a powder to be mixed with water by yourself at home or a bar which can be rubbed over your skin. These are the ones that NIVEA already came up with, but we are sure you can do better!
We want you to create an idea for a waterless or water reduced body care product building on or going beyond those examples above. Can you help?
- #1 Prize €1,000
- #2 Prize €750
- #3 Prize €500