In the Eyeka Save Shower Water Competition, Come up with positive and engaging ideas that will help our sponsor popularize, convince and push consumers to decrease their water consumption in a simple, sustainable and efficient way, while keeping this as a pleasure moment.
The limited availability of drinking water is a fundamental global issue and it is important for everyone, both companies as consumers, to commit to reducing our water consumption.
Unfortunately, in many contexts, a large amount of water is being consumed on a daily basis, and the bathroom is one of those, particularly the shower. For example, in France, a duration of a shower is on average 9 minutes, equaling to 72-90 liter water used.
The shower is for many people not only a moment of cleansing but also a moment of pure pleasure.
Whether it is in the morning when waking up or in the evening after a long day of work, it is a moment of timeless relaxation where consumers free their mind from worries & don’t tend to keep track of how long they are showering.
Our sponsor of this contest is a world leading company in the cosmetic & beauty industry. The company has been committed for several years to develop beauty products that consume less water during usage by consumers, as well as water-saving accessories.
Impacting consumers’ behavior is key to reduce water consumers. 80% of the water used during the life cycle of a shampoo or shower gel corresponds to the moment of usage of this shampoo or shower gel when the consumers are using it in shower.
In addition to the development of beauty products that need less water, the sponsor behind this contest wants to focus today on stimulating consumers to adopt more sustainable water consumption behaviors via communications, on-pack claims, accessories or services.
Can you help a world leader in the beauty & cosmetic sector to come up with new ways of nudging men and women to be more mindful of their water consumption in the shower and lower it?
- #1 Prize €600
- #2 Prize €400
- #3 Prize €250