The work-from-home boom is booming since Covid hit, and can lead to back and shoulder pain from stress on your joints and muscles due to a less comfortable set up. Mueller Sports Medicine wants to help people take advantage of something simple that will benefit their own health, the Mueller Adjustable Posture Corrector.
The goal of the videos is to drive sales conversions and get viewers to buy at various retailers (Walmart, Walgreens Amazon, and MuellerSportsMedicine.com)
- Product will only ship within the United States, so you must be able to receive the product within the US to submit.
- The videos should speak about the product’s features and benefits (included in Background/Additional Details).
- Align with Mueller Sports Medicine Brand Promise – Mueller gives you the strength to move beyond limitations.
- Product differentiator (comfort) – adjustable straps & increased padding. Gives you the right combo of comfort & support.
- Have 1 male and 1 female talent. Diverse casting ages 28-35.
- Videos need to include the logo and a CTA at the end of the video driving viewers to their website and including the following call-to-action
- Improve overall health with all-day posture improvement.
- With upright posture, you are more alert, energize, and high level of brain activity.
- Adjustable straps that easily folds under the arms.
- Increase padding, make the corrector more comfortable than most postures braces.
- Provides moderate support to the upper back.
- One size fits most.
- Adjustable straps with increased padding to make it comfortable to wear.
- A mix of stretch & non-stretch materials provides the right combination of comfort and support, a gentle reminder to improve posture & straighten up when slouching.