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Home Expired

Sports Medicine Direct Response Video Project

Produce a :30 and :15 direct response digital videos for Mueller Sports Medicine that drives immediate sales at one of its retailers or online.

Aadhithya by Aadhithya
February 13, 2021 - Updated On February 18, 2021
in Expired
Reading Time: 2 mins read
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Sports Medicine Direct Response Video Project
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The work-from-home boom is booming since Covid hit, and can lead to back and shoulder pain from stress on your joints and muscles due to a less comfortable set up. Mueller Sports Medicine wants to help people take advantage of something simple that will benefit their own health, the Mueller Adjustable Posture Corrector.

 

The goal of the videos is to drive sales conversions and get viewers to buy at various retailers (Walmart, Walgreens Amazon, and MuellerSportsMedicine.com)

  • Product will only ship within the United States, so you must be able to receive the product within the US to submit.
  • The videos should speak about the product’s features and benefits (included in Background/Additional Details).
  • Align with Mueller Sports Medicine Brand Promise – Mueller gives you the strength to move beyond limitations.
  • Product differentiator (comfort) – adjustable straps & increased padding. Gives you the right combo of comfort & support.
  • Have 1 male and 1 female talent. Diverse casting ages 28-35.
  • Videos need to include the logo and a CTA at the end of the video driving viewers to their website and including the following call-to-action

PRODUCT BENEFITS: 

  • Improve overall health with all-day posture improvement.
  • With upright posture, you are more alert, energize, and high level of brain activity.

PRODUCT FEATURES:

  • Adjustable straps that easily folds under the arms.
  • Increase padding, make the corrector more comfortable than most postures braces.
  • Provides moderate support to the upper back.
  • One size fits most.
  • Adjustable straps with increased padding to make it comfortable to wear.
  • A mix of stretch & non-stretch materials provides the right combination of comfort and support, a gentle reminder to improve posture & straighten up when slouching.

Awards:- $7,500

Deadline:- 18-02-2021

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Aadhithya

Aadhithya

Serial inventor & innovator with an exemplary track record for problem solving with a diverse skill set. Won 50+ Global innovation awards with innovative technical solutions till date. Currently working on inspiring the next generation of innovators by making innovation opportunities and challenges accessible to people across the world as founder of Givemechallenge.com

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