Challenging previous generations’ idea of quality time, “bed rotting”—spending the whole day in bed—became a viral sensation among millennials and Gen Z during the COVID-19 outbreak, and recent trends suggest it’s here to stay.
No plans for the day—phone on silent, favorite show on, and most importantly, the perfect snacks within reach. In this challenge, we want to know how you bed rot and how we can enhance your snacking experience with mess-free, convenient packaging designed for long, uninterrupted bed rotting sessions. Show us your most creative packaging ideas that push the limits of design and will make every lazy day even better!
1) In a typical bed rotting day, what snacks do you consume?
2) What challenges do you face when snacking in bed?
3) How do you manage snack storage and accessibility?
4) Come up with a new packaging idea for a snack of your choice that can revolutionize the bed rotting experience, making it more convenient and less messy.
- What materials would the packaging be made from?
- How would the packaging facilitate easy access to the snack? (i.e. do you grab it with your fingers, do you tip it into your mouth, etc.)
Optional – include an artistic rendering of your packaging idea to help bring it to life.
Awards:- $1,600
Deadline:- 25-03-2025
