Iced tea is a beverage with a rich history of innovation over the years. From southern sweet tea, to iced green teas blended with exotic herbs & botanicals, to the latest bubble tea craze, there is always room for experimentation with this versatile beverage.
We are excited about the future of iced tea, and what that next great iteration might look like. Specifically, we want you to think about what future version of iced tea could exist that you would choose to drink all the time.
NOTES:
- Your idea must be a non-alcoholic, ready-to-drink (ie: bottles or cans) iced tea that does not require any preparation or mixing by the consumer
- Your idea must be differentiated from any ready-to-drink iced tea currently in market
1) What is your idea for the next great version of iced tea?
- Provide a written description of the idea
- Your idea must be rooted in tea (ie: black, green, matcha, etc.), but could contain other liquids, such as fruit juice
- Why do you think consumers would like this new iced tea concept?
- What consumer problem does this idea solve that other beverages cannot?
- Propose at least two, but no more than five flavors that you suggest are developed as part of your concept
2) Share a picture/artistic rendering that breaks down the design of your iced tea of the future
Awards:- $1,600
Deadline:- 10-09-2024
