At MBO Partners, we give people the control to do the work they love, the way they want. Our two-sided platform matches companies to skilled independent professionals – helping to power the future around the globe!
Our core audience is independent professionals who run their own business (think independent consultants), and those who aspire to start a business as an independent consultant. We are eager to figure out better ways to use social media to drive engagement among these target groups.
We already engage regularly with our constituents via social media (active on LinkedIn, Facebook, Twitter, and newly on Instagram), a robust blog and video/audio-based learning channel, regular virtual events, and networking capabilities in our subscription service programs. However, we want more ideas for how to stand out on social media and attract even more of our core audience.
Please answer the following questions:
1) What business-focused accounts do you currently follow on social media, and why? If you don’t follow any – why not? What channels are most likely to drive your engagement?
2) How can we use social media to educate and raise awareness about a complex topic (starting and growing your own consulting business) without appearing too stiff or corporate?
3) Specifically, which platforms would you recommend and what types of content (i.e. videos, memes, livestream, etc.) to engage and attract young professionals thinking about starting their own consulting business?
4) Lastly, please check out our existing social channels and tell us what you think we’re doing well and what you would change.
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